{"id":7822,"date":"2022-08-30T16:00:41","date_gmt":"2022-08-30T07:00:41","guid":{"rendered":"https:\/\/www.valuence.inc\/?p=7822"},"modified":"2025-02-18T11:49:42","modified_gmt":"2025-02-18T02:49:42","slug":"valuence_nankatsusc_kourakuen-2","status":"publish","type":"post","link":"https:\/\/www.valuence.inc\/en\/news\/2022\/08\/30\/valuence_nankatsusc_kourakuen-2\/","title":{"rendered":"Valuence Launches New Business Using Captain Tsubasa Character IP, Loved Around the World!"},"content":{"rendered":"

Customers Ordering 1,500 yen (including tax) at Kourakuen Restaurants Throughout Japan Receive Captain Tsubasa Stickers Beginning September 1!<\/h2>\n

The Valuence Group offers life-changing value tailored to all stakeholders, encouraging every person in the world to live true to yourself. The Valuence Group (Valuence Holdings; Tokyo; Shinsuke Sakimoto, representative director) has announced that group company Valuence Japan Inc. (Tokyo; Representative Director and President: Susumu Muguruma) has launched a new business using Captain Tsubasa intellectual property.
\nAs the first initiative in Japan, Valuence Japan is partnering with Kourakuen Holdings Corporation (Koriyama City, Fukushima Prefecture; Noboru Niida, president). The company will work with Kourakuen restaurantas, owned and operated by Kourakuen Holdings, in a comprehensive variety of initiatives, the first release of which is a Captain Tsubasa sticker present campaign, beginning September 1, 2022.<\/p>\n

Launch of IP Business Using Captain Tsubasa Character IP<\/h3>\n

Valuence Japan parent company, Valuence Holdings, supports the goals and aspirations of Nankatsu SC, becoming an official partner of the football club in March 2021. The football club was formed to inspire dreams and hopes in children around Japan, and the club also aspires to become the first J-LEAGUE team from the Tokyo 23 Wards.
\nIn July of the same year, Valuence Holdings invested in Nankatsu SC to support the further growth of the team, its entry into the J-LEAGUE, and its promotion to J1. The investment was also intended to help each partner grow in terms of business. In August, Valuence CEO Shinsuke Sakimoto was appointed director of Nankatsu SC and has been involved in club management.<\/p>\n

With this latest announcement, Valuence Japan and Nankatsu SC have launched a new IP business to develop Captain Tsubasa products utilizing the domestic and international sales network of the Valuence Group.
\nValuence Japan aims to pursue this global IP business by utilizing the resources of the Valuence Group, which has offices all over the world.
\nProduct sales and campaigns are expected to utilize the aforementioned IP in cooperation with various partner companies in Japan and other countries. Through these activities, Valuence Japan intends to reach out to existing and new Captain Tsubasa fans around the world to expand awareness and enhance the value of the IP and characters.
\nProceeds from the sale and licensing of Captain Tsubasa IP will be returned to Nankatsu SC to stabilize the club\u2019s management foundation further, as well as to encourage the development of players and support other measures to strengthen the club in preparation for its bid for J-LEAGUE status.<\/p>\n

Japan’s First Alliance With Kourakuen Holdings to Launch Campaign in September!<\/h3>\n

Valuence Japan will enter its first-ever IP business in Japan in an alliance with Kourakuen Holdings Corporation.
\nThe Captain Tsubasa x Kourakuen collaboration campaign launched on September 1, 2022, and will be followed by the Captain Tsubasa x Kourakuen Twitter and Instagram campaign on December 1, 2022.
\nDuring the campaign period, customers who order more than 1,500 yen (tax included) at Kourakuen restaurants nationwide will receive a sticker depicting a famous scene from the Captain Tsubasa manga.
\nIn addition, a Twitter and Instagram campaign beginning December 1 will give away Captain Tsubasa x Kourakuen collaboration rice bowls featuring scenes from the manga. A total of 400 winners will be selected by drawing from among those who \u201clike\u201d Captain Tsubasa-related posts on Twitter or Instagram.<\/p>\n

Kourakuen entered into this partnership to help adults remember the emotions when reading Captain Tsubasa in their youth, as well as to foster the same passionate feelings in children today.<\/p>\n

Valuence Japan will continue to create opportunities for fans around the world to experience Captain Tsubasa by expanding this IP business in Japan and overseas. New ideas and services will be developed to maximize and enhance the value of the character IP further.
\nValuence Japan will also strive to support the promotion of Nankatsu SC to the J-LEAGUE. With the Valuence Group serving as main partner, Nankatsu SC and Valuence will also strive for higher levels of business growth.<\/p>\n

\u25a0 Captain Tsubasa \u00d7 Kourakuen Collaboration Campaign Overview<\/h3>\n

\u30fb\tCampaign period:
\nPhase 1 (elementary school students): September 1, 2022 – September 30, 2022
\nPhase 2 (junior youth version): December 1, 2022 – December 30, 2022
\n\u30fb\tEligibility: Customers who order 1,500 yen (including tax) or more at Kourakuen restaurants during the campaign
\n\u30fb\tProduct details: Five different stickers depicting famous scenes from the Captain Tsubasa manga *Also a special secret sticker with author Yoichi Takahashi’s signature printed
\n\u30fb\tURL\uff1ahttps:\/\/www.kourakuen.co.jp\/storage\/brand_info\/attachment\/563\/NewsRelease<\/a>
\n\"\"<\/p>\n

\u25a0 Captain Tsubasa x Kourakuen Twitter and Instagram Campaign Overview<\/h3>\n

\u30fbPeriod: December 1, 2022 – December 30, 2022
\n\u30fbHow to participate: Follow the official Kourakuen accounts on Twitter or Instagram. Retweet the campaign tweet on Twitter or press the \u201clike\u201d button on Instagram.
\n\u30fbProduct details: Captain Tsubasa x Kourakuen collaboration rice bowl
\n\u30fbTwitter: https:\/\/twitter.com\/kourakuen_pr<\/a>
\n\u30fbInstagram: https:\/\/www.instagram.com\/kourakuen_pr\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Customers Ordering 1,500 yen (including tax) at Kourakuen Restaurants Throughout Japan Receive Captain Tsubasa […]<\/p>\n","protected":false},"author":1,"featured_media":7662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/www.valuence.inc\/?p=7659","footnotes":""},"categories":[3,13],"tags":[],"class_list":["post-7822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-valuence-groop","en-US"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.valuence.inc\/wp-json\/wp\/v2\/posts\/7822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valuence.inc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valuence.inc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valuence.inc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valuence.inc\/wp-json\/wp\/v2\/comments?post=7822"}],"version-history":[{"count":1,"href":"https:\/\/www.valuence.inc\/wp-json\/wp\/v2\/posts\/7822\/revisions"}],"predecessor-version":[{"id":17950,"href":"https:\/\/www.valuence.inc\/wp-json\/wp\/v2\/posts\/7822\/revisions\/17950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valuence.inc\/wp-json\/wp\/v2\/media\/7662"}],"wp:attachment":[{"href":"https:\/\/www.valuence.inc\/wp-json\/wp\/v2\/media?parent=7822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valuence.inc\/wp-json\/wp\/v2\/categories?post=7822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valuence.inc\/wp-json\/wp\/v2\/tags?post=7822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}