Valuence Japan Inc. (Tokyo; Shinsuke Sakimoto, representative) held the 7th ALLU AUCTION on July 27, 2025. The auction dealt mainly in rare and valuable timepieces.
Rolex GMT-Master II drew the highest bid of 8.62 million yen; global participation increased through social media
ALLU AUCTION is a luxury timepiece auction house founded on the Valuence Group’s extensive expertise in auction management. The company held the seventh auction on July 27, 2025, at VALON BY VALUENCE, an art lounge for premium Valuence customers.
The 7th ALLU AUCTION attracted the attention of an increasing number of customers with every auction. Participants from across the globe, including Japan, the United States, Arab countries, Taiwan, and China, are finding their way to the auctions through the company’s active social media channel. The number of consigned items reached a record high, and the auction has gained steady recognition as a specialized venue for high-end watches.
One of the featured items was the Rolex GMT-Master II 116759SARU, a striking sapphire and ruby model that recreates the collection’s signature Pepsi color. This item set the highest bid of the auction at 8,625,000 yen, including fees.
ALLU AUCTION will continue to expand on the stories behind each timepiece, as well as the authentic value and encounters passed down through the ages.
■Successful Bid Highlights
Highest Winning Bid
Brand: Rolex
Model: GMT Master II
Reference No: 116759SARU
Winning Bid: 8,625,000 yen
Brand: Patek Philippe
Model: Calatrava
Reference No: 3417A
Winning Bid: 4,945,000 yen
Brand: Cartier
Model: Baignoire Allonge
Reference No: MM 2514
Winning Bid: 3,795,000 yen
Brand: Patek Philippe
Model: Gondolo
Reference No: 3404/3
Winning Bid: 1,725,000 yen
Bid results for all items are available for view at the link below:
https://www.allu-auction.com/lot/7
* The date of the Eighth ALLU AUCTION has not yet been determined. The company will announce the details of the event online and through social media as soon as determined.
【How to Sell Consignment Items】
Persons interested in listing an item for the eighth ALLU AUCTION can contact Valuence as indicated below.
Valuation Request Form:：https://www.allu-auction.com/valuation
How to List Consignment Items：https://www.allu-auction.com/howtosell
■ About ALLU AUCTION
ALLU AUCTION is an auction space that offers opportunities to bid on valuable, one-of-a-kind items through high-quality services. This combination creates a special and satisfying experience for customers. Valuence Japan will offer a selection of rare and limited-edition items that are difficult to source other than through the Valuence Group. The company promises careful maintenance by skilled watchmakers and welcomes customers with hospitality. From Tokyo to the world, Valuence Japan will offer the unique ALLU AUCTION, linking people to people and era to era.
Valuence shares our latest information and announces special content on our official social media platforms.
・Website：https://www.allu-auction.com/
・X（formerly Twitter）：https://x.com/allu_auction（@allu_auction）
・Instagram：https://www.instagram.com/allu_auction/（allu_auction）
・Facebook：https://www.facebook.com/ALLUAUCTION
