Valuence Holds Fourth ALLU Auction for the General Public


Valuence Holds Fourth ALLU Auction for the General Public

Highest Bid of 59 Million Yen for a Patek Philippe Nautilus! An Opportunity to Encounter Timeless Value Through ‌Auction House for Luxury Brand Timepieces

The purpose of Circular Design for the Earth and Us, means design for the Earth and for humankind. Under this purpose, Valuence Japan Inc. (Tokyo; Shinsuke Sakimoto, representative) aims to encourage more people to focus on what is most important in their lives. Today, Valuence Japan announced the completion of the 4th ALLU AUCTION (January 27, 2024) for general consumers, mainly dealing in rare and valuable timepieces.

ALLU AUCTION, From Japan to the World

Leveraging Valuence Group expertise in auction management, Valuence has launched a luxury timepiece auction house for the general public, ALLU AUCTION. The Inaugural Auction was held in January 2023, and the 4th Auction was held on January 27, 2024 at VALON BY VALUENCE, an art lounge for premium Valuence customers.

At the 4th Auction, Valuence recorded a new record high-bid of 59 million yen, an increase of more than 10 million yen than the previous record. The event was a great success, with participants also reaching record high numbers (including both on-site and off-site participants), causing the venue to increase the number of seats last minute. Despite the cold January weather, the venue was brimming with enthusiasm as in-bound customers attended, eager to raise their bidding paddles and bid on their target watches. Customers chatted enthusiastically with each other about watches at the venue, enabling ALLU AUCTION to become a place to build communities and provide new value.

Based on operations at past auctions, Valuence Holdings Inc. introduced a credit card payment option beginning from this auction to meet customer needs. ALLU AUCTION events provide customers an opportunity to purchase rare watches, providing enjoyable experiences, pride of ownership, and ease of bidding.

■Successful Bid Highlights

The following is a partial list of the successful bids received at the 4th Auction. The 4th Auction featured numerous gorgeous luxury watches, including a special edition of the Patek Philippe Nautilus, filled with over 1,000 diamonds, as well as the Audemars Piguet Royal Oak. With an 88% bidding rate, the auction closed with great success.

Brand: Audemars Piguet
Model Name: Royal Oak Jumbo
Reference No.: Green Dial 15202PT.OO.1240PT.01
Winning Bid: 20 million yen

Brand: Richard Mille
Model Name: Oversize Date
Reference No.: RM029 Japan Red
Winning Bid: 16.50 million yen

Brand: Patek Philippe
Model Name: Aquanaut
Reference No.: Black Dial 5968A-001
Winning Bid: 12 million yen

Brand: Roger Dubuis
Model Name: Excalibur 45 Double Flying Tourbillon
Reference No.: Skeleton Dial RDDBEX0364
Winning Bid: 5.5 million yen

Brand: Rolex
Model Name: Day Date
Reference No.: Mahogany Dial 18238
Winning Bid: 4.8 million yen

Brand: Breguet
Model Name: Queen of Naples
Reference No.: Shell Dial 8908BR/5T/964/D00D3L
Winning Bid: 2 million yen

Bid results for all items are available for view at the link below:

*The date of the 5th ALLU AUCTION has yet to be determined. Valuence will announce the date of the event online and through social media as soon as it is determined.

【How to Sell Consignment Items 】
If you are interested in listing an item in the 5th ALLU AUCTION Auction, please contact us below. Consultations on consignment listings are now available on LINE.
How to Sell Consignment Items:
Consult us about consignments (LINE):
Service Hours: 10:00 a.m. to :7:00 p.m.
*Services not available on Saturdays, Sundays, and national holidays.


ALLU AUCTION is an auction space that offers opportunities to bid on valuable, one-of-a-kind items through high-quality services. This combination creates a special and satisfying experience for customers. Valuence Japan will offer a selection of rare and limited-edition items that are difficult to source other than through the Valuence Group. The company promises careful maintenance by skilled watchmakers, and welcomes customers with attentive customer support and hospitality.
From Tokyo to the world, Valuence Japan will offer the unique ALLU AUCTION, linking people to people and era to era.
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