Valuence Japan Inc. (Tokyo; Mitsutoshi Tomita, representative) held the eighth ALLU AUCTION on July 26, 2026. ALLU AUCTION is a luxury watch auction specializing in rare and collectible timepieces.
The eighth ALLU AUCTION hosted a record 149 lots. Collectors from around the world attended the event, with both attendance and total sales reaching record highs. Total sales, including buyer’s premium, reached approximately JPY680 million.
Cartier Crash MM Fetches Top Price of JPY64.4 Million; Highly Anticipated Lot Sparks Excitement
ALLU AUCTION is one of the few recurring luxury timepiece auctions in Japan, built on the Valuence Group’s extensive expertise in auction management. The eighth auction, held for premium customers on July 26, 2026 at the VALON BY VALUENCE art lounge, achieved a sell-through rate of 86.6%. While ALLU AUCTION events had been held twice yearly, the company reduced the frequency to once a year to focus on sourcing even rarer and more exceptional timepieces. After spending nearly a year carefully selecting rare timepieces from around the world, ALLU AUCTION offered a record 149 lots.
Awareness of ALLU AUCTION through its official social media channels continues to grow with each successive event, attracting participants from around the world—primarily from Asia, including Hong Kong and China. Once again, the event attracted a large number of participants in Japan and from abroad, setting a new record for attendance. Total sales also reached a record high, totaling approximately JPY680 million, including buyer’s premium. Active bidding began from the very start of the auction, both at the venue and online. Many lots sold well above their pre-auction estimates, creating an atmosphere of excitement throughout the event.
One of the stars of the event was a Cartier Crash MM, which graced the cover of the auction catalog. The timepiece is part of the Crash collection, one of Cartier’s most iconic watch lines. In addition to a one-of-a-kind design reflecting the avant-garde spirit of the 1960s, the watch has been highly praised for the elegant presence created by an 18-carat rose gold case and silver dial. This particular piece sold for JPY64.4 million (including buyer’s premium), far exceeding its pre-auction estimate, making it the top lot of the sale.
ALLU AUCTION will continue to share the stories and charm behind each timepiece, connecting these timeless pieces with their next owners while preserving their enduring value for generations to come.
■Auction Highlights
Highest Final Price (incl. buyer’s premium)
Brand : Cartier
Model: Crash MM
Reference No: WL420047
Final Price: JPY64,400,000 (including buyer’s premium)
Brand: F.P.JOURNE
Model: Chronomètre Souverain
Final Price: JPY36,800,000 (including buyer’s premium)
Brand: A. Lange & Söhne
Model: Cabaret
Reference No: 157.131
Final Price: JPY13,225,000 (including buyer’s premium)
Brand: Patek Philippe
Reference No: 4398/4
Final Price: JPY13,225,000 (including buyer’s premium)
The full auction results are available at the link below:
https://www.allu-auction.com/lot/8
* The date of the Ninth ALLU AUCTION has not yet been determined. The company will announce the details of the event online and through social media as soon as determined.
【How to Sell Consignment Items】
If you are interested in consigning a watch to the next ALLU AUCTION, please contact us using the links below.
Valuation Request Form：https://www.allu-auction.com/valuation
How to Sell Consignment Items：https://www.allu-auction.com/howtosell
■ About ALLU AUCTION
ALLU AUCTION is an auction house that offers opportunities to discover valuable, one-of-a-kind items through high-quality service. Valuence Japan offers a selection of rare and limited-edition items that are difficult to obtain, made possible through the Valuence Group’s extensive sourcing network. The company promises careful maintenance by skilled watchmakers and welcomes customers with hospitality. From Tokyo to the world, ALLU AUCTION shares one-of-a-kind timepieces that are passed down from one generation to the next.
Follow ALLU AUCTION on our official social media channels for the latest news and exclusive content.
・Website：https://www.allu-auction.com/
・X (formerly known as Twitter)：https://x.com/allu_auction （@allu_auction）
・Instagram：https://www.instagram.com/allu_auction/（allu_auction）
・Facebook：https://www.facebook.com/ALLUAUCTION
