Pre-owned brand shop ALLU, operated by Valuence Japan Inc. (Tokyo; Mitsutoshi Tomita, Representative Director), will launch its cross-border e-commerce service, the ALLU Global Online Store, on November 13, 2025. This service aims to deliver carefully selected Japanese pre-owned luxury brand goods to customers around the world, enabling more people to enjoy high quality ALLU items.
Why Global Interest is Growing in Japan’s Pre-Owned Luxury Brand Goods
At ALLU stores, inbound demand has been growing rapidly in recent years, attracting not only domestic customers but also a large number of international visitors. International customers especially value the careful maintenance, reliable appraisal, and excellent condition that characterize items Used in Japan, and more customers are purchasing Japanese pre-owned luxury brand goods for their quality and distinct appeal.
In response, ALLU has launched the ALLU Global Online Store to make its products accessible to those who cannot easily travel to or visit stores in Japan, and to meet the demand from a growing international customer base. ALLU will continue to offer a unique shopping experience for rare items from luxury brands and one-of-a-kind pre-owned (reused) items passed down over the ages to customers around the world.
ALLU delivers new reuse experiences to people in Japan and around the world, guided by the vision of building a world of circulating value. ALLU will continue to strengthen and expand its services from a global perspective, helping drive sustainable consumption and the development of the reuse market.
Features of the ALLU Global Online Store
1. Secure shopping with the Global-e cart system
Customers can review the final purchase amount, including import duties and shipping costs, before checkout. This system also allows customers to prepay duties, preventing unexpected charges or issues after delivery.
2.Over 150 local payment options supported
The ALLU Global Online Store supports major global payment methods, including credit cards and e-wallets, allowing customers worldwide to make purchases in their own local currencies with peace of mind.
3.New items added daily
With new pre-owned luxury brand goods added regularly, the ALLU Global Online Store offers customers the joy of discovering fresh and exciting items with each time they access the site.
4.Limited-time
The ALLU Global Online Store also holds limited-time sales, offering popular luxury brand goods at special prices.
■ About ALLU
Pre-owned brand shop ALLU opened its first store in Ginza, Tokyo, in October 2016, and has since expanded to five locations including Omotesando, Shinjuku, and Shinsaibashi, Osaka (two stores), as well as an online store.
ALLU Global Online Store：https://allu-official.com/global/en/
ALLU online store(Japan store)：https://allu-official.com/shop/
ALLU Official Instagram：https://www.instagram.com/allu_official.jp/
ALLU Official TikTok：https://www.tiktok.com/@allu_official.jp
