Valuence Enters the Republic of South Africa Grand Opening of Luxury Brand Goods Buying Store ALLU Johannesburg

The purpose of Circular Design for the Earth and Us, means design for the Earth and for humankind. Under this purpose, Valuence International Middle East & Africa (branch of Valuence International Europe; Dubai, United Arab Emirates; Sriker Reddy Rapuri, representative) has announced its entry into the Republic of South Africa and the November 21, 2022 grand opening of its first location in the country, ALLU Johannesburg South Africa.

Expanding Presence in the Middle East and Africa

Valuence International Middle East & Africa established a branch in Dubai, United Arab Emirates in April 2021. The objective of this new branch was to develop local partnerships and expand the Valuence business in the Middle East and Africa. After opening locations in Saudi Arabia and Nigeria in July 2021 and Mauritius in August 2021, the company opened a purchasing office in Dubai in February 2022. On November 21, the company will open its first store in South Africa, ALLU Johannesburg South Africa. This move is designed to promote the idea of reuse in South Africa’s largest city, expand the number of shops operated by the Valuence Group, and attract new customers.

ALLU Johannesburg South Africa will be located in the Sandton City Shopping Centre, which is the busiest shopping center in Johannesburg and home to many luxury brand stores. The company will raise awareness via social media and other PR activities. The neighborhood surrounding ALLU Johannesburg South Africa is home to many fashion-conscious and affluent people. The new location will propose that customers make space in their closets and purchase new fashion items by taking advantage of reuse through the ALLU location, which will offer advice to help customers repurpose their belongings through attentive customer service.

The Valuence Group intends to accelerate the development of luxury brand goods buying stores in countries around the world, providing a place for more customers to experience reuse. In this way, the group will promote the culture of reuse and create circular societies.

■ ALLU Johannesburg South Africa Overview

・Office Name: ALLU Johannesburg South Africa
・Grand opening: November 21, 2022
・Business hours: 09:00 to 16:00 (local time)
・Address: 2146 Johannesburg, Maude St, Nelson Mandela Square, West Tower, 2F
・Eligible items: Watches, bags
・Language support: English
・Instagram：https://www.instagram.com/allu.southafrica/ （@allu.southafrica）
・Website：https://allu.co.za/