ALLU Europe S.A.S. (France; Koichi Nio, representative) announced the opening of ALLU Milano, a new store offering luxury brand goods buying services, on April 16, 2026. This store opening is being carried out in collaboration with Art of Luxury Technology Italy srl., a Valuence partner company, and marks the first store in Italy to offer luxury brand goods buying services.
Valuence opens first store in Milan, Italy Encouraging the reuse of luxury brand goods in one of the world’s leading fashion capitals
Milan is a globally influential city in fashion and design and stands as one of the four major fashion capitals alongside Paris, New York, and London. Interest in reuse and vintage goods has grown in Milan in recent years as more people adopt sustainable values. The city has also gained attention in the market for pre-owned luxury goods. The new ALLU Milano store is located in a central tourist and commercial area near Via Monte Napoleone, a street lined with luxury brand stores, and Galleria Vittorio Emanuele II, the oldest shopping arcade in Europe.
Valuence opened ALLU Milano in collaboration with Art of Luxury Technology Italy srl., which possesses deep expertise in the luxury sector in Italy. Valuence will work with local partners to build a service framework rooted in the Italian market and support the reuse of luxury brand goods with a focus on safety and reliability.
■ALLU Milano Overview
・Store name: ALLU Milano
・Grand opening: April 16, 2026
・Business hours: 11:00 AM to 7:00 PM
・Address: Via Fatebenefratelli 34, 20121, Milano, Italy
・Eligible items: Luxury brand watches, bags, jewelry, etc.
・Languages supported: English, Italian
