Tsutomu Sekine Becomes the Face of Hakkoudo
Renovated Website Targets Stronger Appeal to Target SegmentsThe Valuence Group offers life-changing value tailored to all our stakeholders, encouraging every person in the world to live true to yourself. Valuence Group company Valuence Art & Antiques Inc. (Headquarters: Osaka-shi, Osaka; Representative: Kei Fujita) has announced that comedian Tsutomu Sekine has become the official spokesperson of its Hakkoudo art and antique item buying offices, and that, as of December 5, 2020, it has renovated Hakkoudo’s official website (https://www.hakkoudo.com/).
Tsutomu Sekine Becomes the Face of Hakkoudo, Bolstering the Chain’s BrandingHakkoudo, operated by Valuence Art & Antiques, is a chain of buying offices for purchasing art and antiques. The Hakkoudo business has been in operation for more than 40 years. With courteous and warm customer service from its appraisers, who boast a wide range of knowledge from paintings and modern art to antique art and antique items, such as tea ceremony items and antiques such as tea utensils and wall hangings, Hakkoudo offers consultation answering selling needs, handling life planning, and organizing inherited effects for its customers nationwide.
Now, Hakkoudo has appointed Mr. Tsutomu Sekine as its official spokesperson and renovated its official website. Mr. Sekine also serves as the official spokesperson for the brand purchase business Nanboya, a Valuence Group business, and will aid in the Group’s further strengthening of branding and expanding awareness overall.
Hakkoudo Offers a More Accessible, Convenient, Easy-to-Read SiteThe context surrounding this renovation includes a number of issues raised regarding the existing website, such as a desire to dispel the dark, inaccessible image toward purchasing art and antique items, and a desire to have a site design that is easy to read for the elderly, a target for Hakkoudo.
In the renovated website, Hakkoudo employs a picture of official spokesperson Mr. Tsutomu Sekine, offering a sense of security and reliability. Further, it has updated the site with a brighter design, added a function for changing font sizes, and implemented mobile-first design, creating a high-usability website envisioning smartphone browsing by the elderly. In addition, Hakkoudo has revised the former site’s complicated content and page design, improving UI and UX to offer quicker access to needed information and reviving the website as an easy-to-read one for more users.
Hakkoudo to Grow its Support for a Variety of Art-Related NeedsAt Valuence Art & Antiques, purchasing is offered directly at offices as well at customers’ homes. The company will work to expand its business – including services such as appraisal and decluttering (care of possessions: appraisal, assessment, and decluttering of art, antique items, and more), repair and storage of art, and sales – to handle a variety of antique and art-related needs other than purchasing. The newly-renovated Hakkoudo website will continue to serve as a beacon for disseminating more useful information, and Hakkoudo will continue to add content, work to grow the number of site users, and acquire customers.
■About Hakkoudo Hakkoudo is a series of buying offices specializing in a wide range of antiques and art, from modern art to traditional art and antiques. It is located in major cities across Japan, offering in-home purchases as well as organizing inherited effects, estate liquidation, and life planning.