Nanboya Airs its New Commercial: Sell Better, Feel Better, With Nanboya
Nationwide Broadcasts Begin in Japan on April 9, 2021, Alongside a Special Promotional Campaign!The Valuence Group offers life-changing value tailored to all our stakeholders, encouraging every person in the world to live true to yourself. Valuence Group company Valuence Japan, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Susumu Muguruma) has announced that it will air a new commercial in Japan beginning on April 9, 2021 for its brand item buying business, Nanboya. To commemorate the new broadcast, a special promotional campaign will be held at all Japanese Nanboya offices.
As a Concierge, Famed Comedian Tsutomu Sekine Serves Customers using the Nanboyage KeywordNanboya offices specialize in purchasing branded goods such as watches and bags, as well as jewelry and precious metals. With over 100offices nationwide, Nanboya boasts top-class transaction volume in Japan through its many purchasing channels: in-office, on-site, delivery, and online. Until now, Nanboya has primarily attracted customers through web marketing methods, like SEO and listings. Now, a new commercial has been created and aired with the aim of gaining patronage from new customers and further increasing awareness.
The core concept of this commercial’s design is that Sell Better, Feel Better, With Nanboya, offering the customer service and hospitality, as well as a purchasing experience with a satisfying outcome – elements of Nanboya’s services that have earned them high praise. In this commercial, famed comedian Tsutomu Sekine plays a Nanboya concierge, serving customers using the Nanboyage keyword. Actual dialogue from concierge interviews is featured in subtitles, layering the real over the surrealistic manner of the performance.
Sell Better, Feel Better, with NanboyaBag Edition & Jewelry Edition
In each commercial, a customer is worried about selling her bag/jewelry. When the concierge (Tsutomu Sekine) talks with the customer, he learns that the bag is full of treasured memories, and that the jewelry the customer has brought is a keepsake from her mother. The concierge, knowing that the customer has brought in a treasured item imbued with deep feelings, presents the purchase amount with these feelings in consideration. In the end, the customer leaves greatly satisfied with a fun experience and feeling better about passing on her merchandise.
Promotional Campaign Launches at All Japanese Nanboya Offices to Commemorate the New Commercial Broadcast!To commemorate the new commercial broadcast starting from April 9, a limited-time special promotional campaign will be held at all Japanese Nanboya offices. This campaign offers a special 20% increase to the purchase price for watches, bags, and jewelry for eligible brands. This increase also applies to on-site, delivery, and online purchases, not just those in-store.
A special campaign is also ongoing on the official Nanboya Twitter account. Users answering an easy quiz correctly will be given a chance to win popular branded merchandise! Also, a special, original message was scheduled for April 8th, one day before the commercial’s release.
Everyone is invited to follow Nanboya’s official Twitter account to see how luxury brand goods owners sell better and feel better with Nanboya.
■ Special Commemorative Promotional Campaign ・Campaign Period: April 9, 2021 – May 16, 2021
・Campaign Period: April 9, 2021 – May 16, 2021
・Campaign page (Japanese only)：https://nanboya.com/campaign/allstores2021/(*To be published on April 9, 2021)
■ Official Twitter: Let’s Spread Nanboyage Twitter Campaign
・Campaign Period: April 9, 2021 – April 22, 2021
・Eligibility/Details: Popular branded merchandise will be presented to two people by lottery from those tweeting the answer to the quiz on Nanboya’s official Twitter account (https://twitter.com/Nanboyaofficial/@Nanboyaofficial)