Launched first Public-to-C ALLU AUCTION on Sunday, July 21

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Launched first Public-to-C ALLU AUCTION on Sunday, July 21

Auction items include A. Lange & Söhne SAXONIA ANNUAL CALENDAR and many other timeless and precious timepieces

Valuence Japan Inc. (Tokyo; Shinsuke Sakimoto, representative director and president) announced the 5th ALLU AUCTION (July 21, 2024) for general consumers, mainly dealing in rare and valuable timepieces.

Membership up 70% from previous auctions while inbound demand rises due to the weak yen

Leveraging Valuence Group expertise in auction management, Valuence has launched a luxury timepiece auction house for the general public, ALLU AUCTION. The 5th ALLU AUCTION will offer numerous rare items, including luxury brand goods, watches, and Rolexes. These auction items were purchased at Nanboya and BRAND CONCIER, which have won the highest annual purchase price in Japan for three consecutive years*1 *2, as well as ALLU overseas. Buyers will also have the chance to receive aftercare service through ALLU WATCH REPAIR, a watch repair service in which skilled watch technicians and repairers offer services at top-level repair facilities in Japan. This service allows the auction to offer products with high quality maintenance.

At the 4th Auction, Valuence recorded a new record high-bid of 59 million yen, an increase of more than 10 million yen than the previous record. Members increased by 70% compared to the 3rd Auction, with nearly double the number of individual members. This result was mainly due to participation of ALLU pre-owned brand shop customers in the ALLU AUCTION. Moreover, the auction venue was brimming with excitement as many inbound customers attended and won bids in person. Valuence expects the number of overseas customer to increase further at the 5th Auction due to the ongoing depreciation of the yen.

Visit our official website (https://www.allu-auction.com/lot/5) to see the 94 rare and attractive watches to be auctioned.

We look forward to your participation.

*1 Ranked No.1 in annual luxury brand goods purchase value from individuals (total) as of September 11, 2023 based on an TFR survey (conducted August 1, 2023 through September 11, 2023)
*2 Ranked No.1 in annual luxury brand goods purchase value from individuals in each category (Rolex and other luxury brand watches) as of September 11, 2023 based on an TFR survey (conducted August 1, 2023 through September 11, 2023)

■5th ALLU AUCTION Overview

Date:【Sale】 Sunda July 21, 2024, 2:00 p.m. start (Registration starts at 1:00 pm)
   【Pre-auction inspection】July 16, 2024 to July 20, 2024
Venue:VALON BY VALUENCE
Number of items:94
Bidding:On-site, online, and by phone
Qualifications:Participants must register and apply to participate in the auction in advance
*The deadline for submitting identification for membership registration is Tuesday, July 16, 2024.
Official Website:https://www.allu-auction.com/
Contact:allu-auction@valuence.inc

■About ALLU AUCTION

ALLU AUCTION is an auction space that offers opportunities to bid on valuable, one-of-a-kind items through high-quality services. This combination creates a special and satisfying experience for customers. Valuence Japan will offer a selection of rare and limited-edition items that are difficult to source other than through the Valuence Group. The company promises careful maintenance by skilled watchmakers, and welcomes customers with attentive customer support and hospitality. From Tokyo to the world, Valuence Japan will offer the unique ALLU AUCTION, linking people to people and era to era.

Valuence shares our latest information and announces special content on our official social media platforms.
・Website:https://www.allu-auction.com/
・Instagram:https://www.instagram.com/allu_auction/(allu_auction)
・X(formerly known as Twitter):https://twitter.com/allu_auction(@allu_auction)
・Facebook:https://www.facebook.com/ALLUAUCTION

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