Connecting Things
and Creating Opportunities
to Change Lives

Our purchase business is not just about putting a price on things that are no longer needed.We listen to the memories and stories behind the objects, assess their value, and make sure the transaction is satisfactory.

From “buy and use” to “sell and connect”.

By making a new investment in yourself, you can create a new excitement in your daily life and a chance to change your life. We want to be a place where people can create rich experiences by letting go of things.

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    Highly Refined Discernment and Selectivity.

    Valuence deploys an educational team to refine the connoisseurship of our value designers who conduct in-store, by-mail, on-site, and online appraisals. This team consists of watch technicians with over 30 years of experience, Graduate Gemologist-certified employees (the world’s most prestigious jewelry certification), and estate sales specialists and other employees that specialize in each genre and brand of bags, luxury watches, jewelry, antiques, and art. We train each value designer in a variety of areas from product knowledge and appraisal skills to customer service etiquette. Only those who pass rigorous company tests are dispatched to our stores.

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    Tell Us What It Means to You.

    More than providing valuations for goods, we have focused on learning the stories behind the emotional attachments between customers and their valued possessions. We listen. We strive to understand the emotions of our customers so they have confidence in selling to us. So they want to see us again and come to us when they have questions in the days, months, and years following their interaction in the office. This approach to customer service is true not only in our buying offices, but also for staff working in our customer support center.

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    Refined Office Spaces.

    Every Valuence buying office looks more like a salon than a reuse business. Nanboya locations present clean spaces inviting to any customer who might want to drop by while out on other errands during the day. Hakkoudo locations offer a quiet atmosphere and comfortable temperatures to encourage calm, considered interactions with customers. We are also concerned with customer privacy. To this end, we provide private booths that foster a relaxed feeling.

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    Brand Strategy Focused on Convenience.

    All Valuence buying offices are conveniently located near public transportation, which encourages customers to drop by when they are out on other business. We also place locations within department stores and shopping malls for customers to enjoy shopping after selling us items they no longer need. In addition to buying offices, we offer buying by mail and in-home buying throughout Japan, as well as LINE appraisal (convenient appraisal through the LINE app) for the convenience of customers who are busy or who might live some distance from our physical locations.


  • We opened more than 120 luxury brand goods buying stores in Japan under our concept that life without reuse is a waste.

  • First business in the reuse industry to operate luxury brand item buying offices using an appointment reservation system. Service lineup tailored to the detailed needs of our individual customers.

  • Communicating the excitement and mystery of historical cultural arts. Antique and art object buying offices connecting people and traditions through valued items with emotional significance.

  • In July 2019, we opened our first overseas luxury brand goods buying store ALLU in Hong Kong. Since then, we opened more than 30 stores overseas under the trade name ALLU to expand our Japanese-style hospitality buying business worldwide.

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