Valuence Launches New Business Using Captain Tsubasa Character IP, Loved Around the World!


Valuence Launches New Business Using Captain Tsubasa Character IP, Loved Around the World!

Customers Ordering 1,500 yen (including tax) at Kourakuen Restaurants Throughout Japan Receive Captain Tsubasa Stickers Beginning September 1!

The Valuence Group offers life-changing value tailored to all stakeholders, encouraging every person in the world to live true to yourself. The Valuence Group (Valuence Holdings; Tokyo; Shinsuke Sakimoto, representative director) has announced that group company Valuence Japan Inc. (Tokyo; Representative Director and President: Susumu Muguruma) has launched a new business using Captain Tsubasa intellectual property.
As the first initiative in Japan, Valuence Japan is partnering with Kourakuen Holdings Corporation (Koriyama City, Fukushima Prefecture; Noboru Niida, president). The company will work with Kourakuen restaurantas, owned and operated by Kourakuen Holdings, in a comprehensive variety of initiatives, the first release of which is a Captain Tsubasa sticker present campaign, beginning September 1, 2022.

Launch of IP Business Using Captain Tsubasa Character IP

Valuence Japan parent company, Valuence Holdings, supports the goals and aspirations of Nankatsu SC, becoming an official partner of the football club in March 2021. The football club was formed to inspire dreams and hopes in children around Japan, and the club also aspires to become the first J-LEAGUE team from the Tokyo 23 Wards.
In July of the same year, Valuence Holdings invested in Nankatsu SC to support the further growth of the team, its entry into the J-LEAGUE, and its promotion to J1. The investment was also intended to help each partner grow in terms of business. In August, Valuence CEO Shinsuke Sakimoto was appointed director of Nankatsu SC and has been involved in club management.

With this latest announcement, Valuence Japan and Nankatsu SC have launched a new IP business to develop Captain Tsubasa products utilizing the domestic and international sales network of the Valuence Group.
Valuence Japan aims to pursue this global IP business by utilizing the resources of the Valuence Group, which has offices all over the world.
Product sales and campaigns are expected to utilize the aforementioned IP in cooperation with various partner companies in Japan and other countries. Through these activities, Valuence Japan intends to reach out to existing and new Captain Tsubasa fans around the world to expand awareness and enhance the value of the IP and characters.
Proceeds from the sale and licensing of Captain Tsubasa IP will be returned to Nankatsu SC to stabilize the club’s management foundation further, as well as to encourage the development of players and support other measures to strengthen the club in preparation for its bid for J-LEAGUE status.

Japan’s First Alliance With Kourakuen Holdings to Launch Campaign in September!

Valuence Japan will enter its first-ever IP business in Japan in an alliance with Kourakuen Holdings Corporation.
The Captain Tsubasa x Kourakuen collaboration campaign launched on September 1, 2022, and will be followed by the Captain Tsubasa x Kourakuen Twitter and Instagram campaign on December 1, 2022.
During the campaign period, customers who order more than 1,500 yen (tax included) at Kourakuen restaurants nationwide will receive a sticker depicting a famous scene from the Captain Tsubasa manga.
In addition, a Twitter and Instagram campaign beginning December 1 will give away Captain Tsubasa x Kourakuen collaboration rice bowls featuring scenes from the manga. A total of 400 winners will be selected by drawing from among those who “like” Captain Tsubasa-related posts on Twitter or Instagram.

Kourakuen entered into this partnership to help adults remember the emotions when reading Captain Tsubasa in their youth, as well as to foster the same passionate feelings in children today.

Valuence Japan will continue to create opportunities for fans around the world to experience Captain Tsubasa by expanding this IP business in Japan and overseas. New ideas and services will be developed to maximize and enhance the value of the character IP further.
Valuence Japan will also strive to support the promotion of Nankatsu SC to the J-LEAGUE. With the Valuence Group serving as main partner, Nankatsu SC and Valuence will also strive for higher levels of business growth.

■ Captain Tsubasa × Kourakuen Collaboration Campaign Overview

・ Campaign period:
Phase 1 (elementary school students): September 1, 2022 – September 30, 2022
Phase 2 (junior youth version): December 1, 2022 – December 30, 2022
・ Eligibility: Customers who order 1,500 yen (including tax) or more at Kourakuen restaurants during the campaign
・ Product details: Five different stickers depicting famous scenes from the Captain Tsubasa manga *Also a special secret sticker with author Yoichi Takahashi’s signature printed
・ URL:

■ Captain Tsubasa x Kourakuen Twitter and Instagram Campaign Overview

・Period: December 1, 2022 – December 30, 2022
・How to participate: Follow the official Kourakuen accounts on Twitter or Instagram. Retweet the campaign tweet on Twitter or press the “like” button on Instagram.
・Product details: Captain Tsubasa x Kourakuen collaboration rice bowl

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